Love Your Peaks 2024

Last Saturday, Brighton Resort experienced a pink takeover during the Love Your Peaks event—an exciting collaboration with Boarding for Breast Cancer (B4BC), a highly regarded non-profit devoted to promoting early detection and a healthy, active lifestyle to combat breast cancer. B4BC is reintroducing their winter fundraising initiative for the 2024 season with Love Your Peaks, a campaign dedicated to supporting breast cancer awareness and prevention at resorts across the country.

People of all ages joined in the Pink Poker Run, searching for playing cards at various checkpoints across the mountain. It was a sight to behold seeing everyone radiating while decked out in their pink attire. As prizes were awarded to the top poker hands, it was clear that there was a strong sense of support surrounding. Additionally, the tribute ride held in honor of breast cancer survivors and fighters emphasized the recognition to those affected with respect. It was a touching acknowledgement that not only honored their resilience but also united the community.

Love Your Peaks is a genuine reminder of the power in unity for a greater purpose, emphasizing the importance of standing alongside those impacted by breast cancer. If you couldn't attend this event, be sure to find out where else B4BC will be stopping this season to show your support!