We invested in this new RFID (Radio Frequency Identification Device) System and created the ‘GO Card’ to save you time and money! You’ll get a GO Card at the ticket window the first time you purchase a ticket, then you can reload it as often as you like from home and go straight to the lift. Plus you save each time you reload online! Win-win!
IMPORTANT TIPS FOR GO CARD & SEASON PASS HOLDERS:
• Keep in a pocket by ITSELF.
• Do NOT put your RFID GO Card or Season Pass next to your cell phone or other electronic devices to ensure that there isn’t an interference with the radio frequency that activates the gate.
• Do NOT carry a GO Card and a Season Pass together – choose one or the other. Do NOT carry more than one GO Card. The system can’t read multiple RFID pieces.
• Put GO Card in a pocket by itself – this is very important!
• When you purchase a ticket at any of our ticket windows you’ll receive YOUR RELOADABLE lift access GO Card. For subsequent ticket purchases you can go online and reload a discounted ticket onto your GO Card.
• You can also reload at the ticket window but in order to receive the discount you must reload online.
• Carry only ONE GO card.
• Go Cards and tickets you load are non-refundable.
• Go Card tickets loaded during the regular winter season expire April 21, 2014.
• Put season pass in a pocket by itself – this is very important!
• Your photo will appear on a hand-held device used by ticket checkers – no more searching through your layers with gloves on.
• Your season pass is now renewable. Hold onto it at the end of the season and renew online. Want to upgrade to a different pass – no problem, your current pass can easily be upgraded at renewal time.
• All season passes expire April 21, 2014 even if we decide to stay open for an extended spring/summer schedule.
GENERAL Q & A:
Q: What is RFID? Answer: RFID is a small circuit integrated into your GO Card, ticket or season pass. When you pass through the lift line, this circuit will register and open an access gate automatically.
Q: Where should I carry my RFID access card? Answer: You must put your RFID access card in a separate pocket from things such as: cell phone, iPod, or any foil wrapped items such as gum wrappers, cold medicine etc.
Q: Why is Brighton Using RFID? Answer: There are many guest benefits that RFID allows Brighton to provide. The biggest benefit being it saves you time and money! Need we say more?
Q: I’ve seen scanning at other resorts, is RFID better? Answer: RFID and bar code scanning achieves the same goals though different means. Bar codes require line of sight so that that each ticket or pass can be read by a scanner. RFID is read via an embedded passive radio frequency chip and does not require a line of sight. This means you will not have to show your pass/card/ticket each time you load the lift.
Q: What information is stored on Pass/Ticket RFID Cards? Answer: Each RFID tag physically contains only the randomly generated number associated with each unique user profile. No personal or additional information is stored on individual RFID tags.
Q: Can RFID be used to access my personal information? Answer: Each unique RFID tag contains a multiple digit number randomly associated with a user profile. This profile is kept as a secure component of our new online store and user database, and will not be accessible to other guests or employees.
Q: Will my RFID Pass/Card interfere with other RFID products? Answer: No; because each RFID tag is associated with a specific randomly generated number that is associated with a specific, secure database, other RFID products will not register within the Brighton lift access system. Other RFID products currently in use include the Expanded UTAH Drivers License, US passports issued since October 2006, and many current makes and models of alpine ski and snowboard equipment.
Q: What About RFID & Pacemakers? Answer: Electronic devices (e.g. radio units, mobile phones, security systems, etc.) create electromagnetic waves of different frequencies and intensities. These are caused by the design of electronic devices and therefore in most cases cannot be avoided. Unfortunately, these waves sometimes may also lead to an undesired impairment of other sensitive electronic devices.
Brighton’s lift access system is CE certified and complies with all standards. It was found that with the proper use there is no danger for persons using pacemakers when passing hands free entry systems at the lift. However, for general reasons of precaution and compliance with the general requirements applicable, the general recommendations for using electromagnetic units should be observed and the following rules should be adhered to:
*Guests with pacemakers must not wear their lift access media cards near the heart when passing through the gate and a distance of 8 to 12 inches should be observed in the case of queues and while passing through the gate. *If you prefer not to pass through the gate, please alert our validation staff at the lift and you will be given alternative direction for lift access.
Q: Are there any other concerns associated with RFID? Answer: Brighton is employing Passive RFID technology which does not radiate any RF energy, but simply reflects it. As a result, the passive RFID tags used at Brighton does not contribute any additional RF energy into the surrounding environment.
Q: Can I punch a hole in my RFID Media Access Card? Answer: No, holes must never be punched in the access media cards – season passes and GO Cards. The card has an antenna embedded that surrounds the embedded RFID chip. Any damage to the surrounding antenna will render the card inactive and must be replaced at a $5 replacement fee for GO Cards and $100 for season passes.
Q: Can a magnet destroy an RFID tag? Answer: No. The chip information is not stored magnetically. Use of a magnet or other erasing devices has no effect whatsoever on the chip.
Q: Can chips ‘survive’; in pieces of clothing, washing machines and dryers? Answer: Yes. RFID chips are designed in such a way as to survive normal wear and tear for years, washing and drying included. We even know of at least one lender of uniforms in the USA who employs RFID in order to keep track of their inventory and assignments after cleaning. That means that the chips even withstand industrial standards of use and cleaning.
Q: Will RFID technology interfere with my other wireless technology? Answer: The radio frequencies used by RFID are assigned by regulatory agencies around the world to help ensure that no interference occurs.
Q: Can RFID be read from Satellites? Answer: No. Because of the short read ranges of RFID and the huge amount of power that would be required to broadcast from a satellite in order to pick up information on each RFID tag, satellite read is not practical nor possible.
Q: What do I do if I lose my GO Card or Season pass? Answer: Notify Guest Services immediately and they will deactivate your old card and reissue you a new card or pass (replacement fees do apply).